Privacy Policy
Last updated: April 2026
KaratGuide (karatguide.com) is a free educational resource about gold purity, karat grades, and precious-metal alloys. We are committed to protecting your privacy. This page explains what data is collected when you visit our site, how it is used, and what choices you have.
1. Data we collect
We do not collect or store any personal data directly. However, the third-party services embedded on this site may collect data as described below.
- Usage data — pages visited, time on site, browser/device type, approximate location (country/city), referral source. Collected anonymously by Google Analytics.
- Advertising data — ad interactions and cookie-based identifiers used by Google AdSense to serve relevant ads.
- Preference data — your chosen colour theme (light/dark) and gold price display unit are stored in
localStoragein your browser only and never sent to any server.
2. Cookies
We do not set any first-party cookies ourselves. Third-party services on this site use cookies for analytics and advertising purposes:
| Service | Purpose | More info |
|---|---|---|
| Google Analytics 4 | Measures site traffic and user behaviour (anonymised) | Google Privacy Policy |
| Google AdSense | Displays ads; may use cookies for ad personalisation | Google Ads Policy |
You can opt out of personalised advertising via Google Ads Settings or by installing the Google Analytics opt-out browser add-on.
3. Advertising (Google AdSense)
KaratGuide uses Google AdSense (publisher ID: ca-pub-5781789222376498) to display advertisements. Google may use cookies and web beacons to serve ads based on your prior visits to this site and other sites on the web.
Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to this site and/or other sites on the internet. Users may opt out of personalised advertising by visiting www.aboutads.info/choices.
4. Analytics (Google Analytics 4)
We use Google Analytics 4 (measurement ID: G-ZX8T6M8V5V) to understand how visitors interact with our content. Analytics data is aggregated and anonymised — we cannot identify individual users. IP addresses are anonymised by default in GA4. You can opt out using the Google Analytics Opt-out Add-on.
5. Third-party links
Some pages may contain links to external websites. KaratGuide is not responsible for the privacy practices or content of those sites. We recommend reading the privacy policy of any external site you visit.
6. Your rights (GDPR / EEA)
If you are located in the European Economic Area (EEA), you have certain data rights under the General Data Protection Regulation (GDPR):
- The right to access, update, or delete information we hold about you.
- The right to object to processing of your personal data.
- The right to data portability.
- The right to withdraw consent at any time.
Since we process data through Google services, exercising these rights is primarily done through Google's tools linked above, or by contacting us at the address below.
7. Children's privacy
KaratGuide is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will take steps to remove it.
8. Changes to this policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site after any changes constitutes your acceptance of the new policy.
9. Contact
If you have any questions about this privacy policy or how your data is handled, you can reach us at:
KaratGuide
hello@karatguide.com
karatguide.com